Delia Phillips
Mr. Elsesser
4/22/10
BCA
Twitter is a great place for keeping people informed on what you are up to without the need to spend a lot of time creating an entire post on the subject. You just say what's up and leave it at that.
One reason to engage in twitter is you can send out an invitation a cocktail party, mixer, or any other social gathering where you meet new people, pass out your business cards, and build relationships because of common interests. To ignore this opportunity to learn from others, make connections, and possibly get referrals to your business would be foolish.
We really can’t deny the fact that businesses are testing out Twitter as a part of their steps into the “social media landscape.” You can say it’s a stupid application, that no business gets done there, but there are too many of us that can disagree and point out business value.
Twitter gives you an immediate pulse on news and events, and what people are talking about, often before any news outlet. You can get a sense of things as they are happening, real-time, before they are picked up by the news sites and wires.
An example of Twitter news right away was the USAir flight 1549 that landed in the Hudson River. Janis Krums from Sarasota, Florida posted the first photo of the floating plane on Twitter from her iPhone. Thirty-four minutes after Janis posted his photo, MSNBC interviewed him live on TV as a witness.
In the business world, Twitter gives you the scoop on how your business is being received, or what people are saying about you. Twitter broadens our reach to a wider community and lets you learn from them, too. You can connect with people on Twitter who didn’t know too much about certain businesses.
On the other hand, Twitter can give you a chance to take a break and chat with folks informally, about serious and not-too-serious stuff. Sometimes that’s about business or marketing, sometimes it’s not.
No matter what Twitter does for you, it’s everywhere and still growing.